Amazon spends millions of dollars on improving the way they get people to convert. The fact that they provide a custom user experience for every person that goes to Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more based on the buying behavior and viewing patterns tells me they know what it takes to close a sale. Some of the best closing advice I can give is to simply find ways to get your visitors onto the Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more webpage and they’ll take care of the rest.
This new vertical was touted as an alternative to Etsy. As a seller, Amazon allows you to sell your handmade wares on the site. In some instances, you can even have them listed as Prime and FBA items. The reviews on Handmade are mixed. Apparently “handmade” items don’t need to meet the stringent requirements of Etsy. There also isn’t the one-on-one customer support aspect that comes with Etsy. Amazon is largely a mass retailer connecting individual buyers and sellers that may never cross paths again. That isn’t going away with Handmade.
For the structure of these articles I like to target a frequently searched keyword such as “Cyber Monday (My Niche) Discounts” etc. because I know people search for “Cyber Monday” and “Black Friday” millions of times each year but they also search a longer form version like “Cyber Monday (My Niche) Discounts” as evidenced by the above traffic graph from one of my Amazon sites
Since its founding, the company has attracted criticism and controversy from multiple sources over its actions. These include: supplying law enforcement with facial recognition surveillance tools; forming cloud computing partnerships with the CIA; luring customers away from the site's brick and mortar competitors; placing a low priority on warehouse conditions for workers; participating in anti-unionization efforts; remotely deleting content purchased by Amazon Kindle users; taking public subsidies; claiming that its 1-Click technology can be patented; engaging in anti-competitive actions and price discrimination; and reclassifying LGBT books as adult content. Criticism has also concerned various decisions over whether to censor or publish content such as the WikiLeaks website, works containing libel and material facilitating dogfight, cockfight, or pedophile activities. In December 2011, Amazon faced a backlash from small businesses for running a one-day deal to promote its new Price Check app. Shoppers who used the app to check prices in a brick-and-mortar store were offered a 5% discount to purchase the same item from Amazon. Companies like Groupon, eBay and Taap.it countered Amazon's promotion by offering $10 off from their products. The company has also faced accusations of putting undue pressure on suppliers to maintain and extend its profitability. One effort to squeeze the most vulnerable book publishers was known within the company as the Gazelle Project, after Bezos suggested, according to Brad Stone, "that Amazon should approach these small publishers the way a cheetah would pursue a sickly gazelle." In July 2014, the Federal Trade Commission launched a lawsuit against the company alleging it was promoting in-app purchases to children, which were being transacted without parental consent.
In addition to Amazon’s clear commitment to conversion rates (read: probable sh*tloads of testing), the extreme growth of Amazon Prime. Estimates from top firms calculated Amazon has between 65 and 80 million prime subscribers in early 2017, which is up from about 54 million just a year earlier. The huge boost in Prime subscriptions has apparently had a massive impact on conversions.
The work environment here is fast-paced and continually evolving, and every Amazonian is passionate about ownership and delivering results for the company. If you want to work in an environment that will challenge you to relentlessly improve the Amazon experience for our customers, where each day is different from the next, and your learning never truly ends, take a look at Amazon’s many opportunities.