FBA or Fulfillment by Amazon allows anyone to sell goods on the Amazon platform and store inventory in their fulfillment centers. Simply put, you buy items you want to sell, and Amazon will list them, store them and ship them to your customers. They also handle most customer service inquires, refunds and returns. Interestingly, more than 40% of Amazon’s total sales come from third-party sellers.
I haven’t tried this method, but I’ve heard it does in fact work. I have tested it in theory and you can see that above. Basically, you are tricking the Amazon shopping cart system to give you free shipping even though you don’t match the threshold. See, Amazon gives free shipping on orders of $35 or more. They also now give free shipping on items of 8oz and less. You can read more about these two free shipping initiatives here.
If you want to find a way to be able to mention products that are on sale more frequently on your website one of the easiest ways I’ve done that in the past is to just do a weekly deals post. So what I’ll do is publish a post every week with the best deals for my niche and then incorporate all of the previous tactics I’ve discussed above to link to the products on Amazon.com. Depending on how often you publish articles you could do it more or less frequently (I’ve seen some websites do these style of articles every day).
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In his fulfillment center days, when Amazon still had a lot of technological growing pains, Mike was always the guy popping into the tech room to ask, "How can we help?" His curiosity and commitment led to relationships with mentors who helped him follow his newfound passion and transform himself from an art-school grad into a leader of projects that truly reinvent the customer experience.