Helium 10 – We didn't start using this until late 2017, but it's become our go-to product for researching product demand and competition on Amazon. There are a ton of features, but pay attention to the Cerebro tool which shows what your competitors rank for, how often those terms are searched in Amazon, and approximately how hard it will be to get your new product on page 1. 
In September 2017, Amazon announced plans to locate a second headquarters in a metropolitan area with at least a million people.[47] Cities needed to submit their presentations by October 19, 2017 for the project called HQ2.[48] The $5 billion second headquarters, starting with 500,000 square feet and eventually expanding to as much as 8 million square feet, may have as many as 50,000 employees.[49] In 2017, Amazon announced it would build a new downtown Seattle building with space for Mary's Place, a local charity in 2020.[50]
Before you promote your site, you want to have some substantial content there. Write several product reviews. Have at least two to three in each category you've created. You may also want to create categories for articles, news, and commentary about your topic. The more content your site has, the better. And the great thing is that while you're writing all this, the search engines are getting notified automatically, assuming you turned on the necessary notifications.

On October 16, 2016, Apple filed a trademark infringement case against Mobile Star LLC for selling counterfeit Apple products to Amazon. In the suit, Apple provided evidence that Amazon was selling these counterfeit Apple products and advertising them as genuine. Through purchasing, Apple found that it was able to identify counterfeit products with a success rate of 90%. Amazon was sourcing and selling items without properly determining if they are genuine. Mobile Star LLC settled with Apple for an undisclosed amount on April 27, 2017.[192]
This new vertical was touted as an alternative to Etsy. As a seller, Amazon allows you to sell your handmade wares on the site. In some instances, you can even have them listed as Prime and FBA items. The reviews on Handmade are mixed. Apparently “handmade” items don’t need to meet the stringent requirements of Etsy. There also isn’t the one-on-one customer support aspect that comes with Etsy. Amazon is largely a mass retailer connecting individual buyers and sellers that may never cross paths again. That isn’t going away with Handmade.

The work environment here is fast-paced and continually evolving, and every Amazonian is passionate about ownership and delivering results for the company. If you want to work in an environment that will challenge you to relentlessly improve the Amazon experience for our customers, where each day is different from the next, and your learning never truly ends, take a look at Amazon’s many opportunities.