Amazon has already made similar adjustments in many overseas markets. In 2015, the company moved its European affiliate program to a category-based structure, and according to the affiliate management firm GeniusLink, the result was more of a subtle chill than a freeze-out. “There’s definitely some pain as a result of it,” says GeniusLink CEO Jesse Lakes, “but we haven’t had a single client who stopped doing business because of the new payout structure.”
"The longer you're here, and the more you build, and the more you collaborate, the more you become personally passionate about our mission," says Mike Bundy, who started out in a temp job stacking pallets at Amazon's first fulfillment center in 1997. Today, he manages a 300-person software organization. "I feel like a founder of the company. I feel a great deal of personal pride in what we’ve done."