As of March 1st, that standard will be replaced with a new category-by-category system. That means affiliates selling products in certain favored categories will get higher rates, including “digital video games” and “luxury beauty,” while most products see a steep drop-off. Amazon says the changes were made to simplify the system and that most associates will come out ahead, although it’s unclear how to square those predictions with the falling rates.
Amazon’s employees do have several factors working in their favor. For one, the labor market is extremely tight in the United States right now; the unemployment rate was at 3.7 percent in November. Amazon’s employees are also part of a wider renewed interest in unionizing among some workers, particularly millennials, says Milkman. “That was also a factor in the wave of teachers’ strikes earlier this year, and in recent unionization drives among adjunct faculty and graduate students,” she says. Hundreds of Columbia University teaching and research assistants went on strike in August, for example. Milkman added that many online publications have also recently unionized.
Amazon spends millions of dollars on improving the way they get people to convert. The fact that they provide a custom user experience for every person that goes to Amazon.com based on the buying behavior and viewing patterns tells me they know what it takes to close a sale. Some of the best closing advice I can give is to simply find ways to get your visitors onto the Amazon.com webpage and they’ll take care of the rest.