Develop a link building strategy – To boost your search rankings to the top, you must devise a link building plan using different tactics. Guest posting and influencer marketing are some of the better tactics you can use since both piggyback on the success of others. By guest posting on sites will lots of followers, you can tap into its readership and get them to visit your site in the hopes of converting them. Also, getting positive feedback from influencers in your industry lets you rub some of their authority onto your site.
In order for people to find the products that they list on the platform, sellers use SEO tactics to improve their products’ search ranking. Most sellers use keyword placement, sponsored ads, and targeted sales to boost their search ranking on the site. For shipping, many sellers use Amazon’s FBA program to ship their product. It guarantees 2-day delivery to shoppers, and provides a competitive advantage over other products.
I spent around $2,000 on the creation and subsequent modifications of Azon Theme. It’s basically a theme with a ton of different options that has evolved based on my own testing and the feedback from members of my Niche Profit Course (all customers get Azon Theme and the upgrades for free). You can watch a brief video which covers some of the Azon Theme options here
The shipping thing drives me nuts. It takes significantly longer for me to get anything from Amazon (WEEKS if I choose free shipping) than everyone else. Why? Because I live in a high crime area and want everything shipped to my p.o. box. I recently placed and order and chose “free shipping” because the delivery date was one day earlier than had I chosen the paid ship option – until I got to the end, whereupon my new ship date was an additional FIVE DAYS later. Get a p.o. box and try it and you’ll quickly see I’m not lying. We’re punished. Amazon whines a lot about combating thievery (let us in your house, let us in your car) but they’re strangely silent on p.o. boxes, the absolute safest option available to anyone. What’s THAT about?! I work at the USPS plant where my p.o. box is and my box is literally twenty steps from where the Amazon packages are processed – if Amazon would just ship the ****** thing out! Keep checking my phone but, nope, it STILL hasn’t shipped. Btw, USPS and FedEx have a business relationship so they can’t blame it on that. For this reason, Prime was a joke so I cancelled. And because Amazon always wanted additional money from me for every movie I wanted to watch. Kind of defeats the point. Couldn’t see any benefit to having it.
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And Amazon workers in various areas have organized demonstrations this year. Over Black Friday weekend last month, Amazon workers in Italy, Germany, Spain, and the UK staged mass walkouts, protesting poor conditions and low wages. Workers at Amazon’s fulfillment center in Staten Island are currently working to unionize, on the heels of the company announcing it would open a major hub in New York.
Some other large e-commerce sellers use Amazon to sell their products in addition to selling them through their own websites. The sales are processed through Amazon.com and end up at individual sellers for processing and order fulfillment and Amazon leases space for these retailers. Small sellers of used and new goods go to Amazon Marketplace to offer goods at a fixed price. Amazon also employs the use of drop shippers or meta sellers. These are members or entities that advertise goods on Amazon who order these goods direct from other competing websites but usually from other Amazon members. These meta sellers may have millions of products listed, have large transaction numbers and are grouped alongside other less prolific members giving them credibility as just someone who has been in business for a long time. Markup is anywhere from 50% to 100% and sometimes more, these sellers maintain that items are in stock when the opposite is true. As Amazon increases their dominance in the marketplace these drop shippers have become more and more commonplace in recent years.
You have the option of signing up for the individual plan, which is great if you plan on selling 40 or less items per month, or the professional plan if you plan on selling more. With the individual plan, you pay a flat $0.99 selling fee per item sold, plus a referral fee in the 8%–15% range of the product's selling price. With the professional plan, you pay a flat $39.99/month with no per item selling fee, but still have to pay the referral fee.
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