Brilliance Audio is an audiobook publisher founded in 1984 by Michael Snodgrass in Grand Haven, Michigan.[105] The company produced its first 8 audio titles in 1985.[105] The company was purchased by Amazon in 2007 for an undisclosed amount.[106][107] At the time of the acquisition, Brilliance was producing 12–15 new titles a month.[107] It operates as an independent company within Amazon.
Great post , I do read a lot of the Nichehacks articles and this one is so true. At the moment I am in a niche I'm passionate about and yes although I am primarily using Amazon to monetize my site, I will be branching out to use other methods very soon. It frightens me to think the plug can be pulled at any time! I intent to use other affiliate programs as well as Amazon, maybe Google Adsense, I'm not sure yet, some digital products and also to build an email list.
For example, I’ve been experimenting with buying women’s running shoes to re-sell for a profit on Ebay.  I’m having a hard time getting people to pay $65 for some Adidas sneakers.  But, the flip flops I bought have all sold.  I sell three times as many pairs of flip flops as running sneakers.  What’s more, the flip flops are easier to ship and cost much less.
"The longer you're here, and the more you build, and the more you collaborate, the more you become personally passionate about our mission," says Mike Bundy, who started out in a temp job stacking pallets at Amazon's first fulfillment center in 1997. Today, he manages a 300-person software organization. "I feel like a founder of the company. I feel a great deal of personal pride in what we’ve done."
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