Update: I used to recommend carousel style Amazon ads, but they don’t exist anymore. When I used them they converted about 3 times better than static style Amazon banner ads. I suggest using Native Shopping Ads instead which is essentially a replacement to the carousel style ads but allows for greater flexibility. You can display products by recommendation from the content, by search or with other options. Here is what the a Native Shopping Ad looks like for the keyword search “Chris Guthrie” Amazon displays the Kindle books I’ve written:
Retail arbitrage isn’t for everyone, because it involves a lot of research and time to find places that are having crazy liquidation and clearance sales (there are even sites you can subscribe to that will give you the inside scoop on where to go for the cheapest liquidation sales), plus it will most likely involve driving to the retail location to pick up the items.
In order for people to find the products that they list on the platform, sellers use SEO tactics to improve their products’ search ranking. Most sellers use keyword placement, sponsored ads, and targeted sales to boost their search ranking on the site. For shipping, many sellers use Amazon’s FBA program to ship their product. It guarantees 2-day delivery to shoppers, and provides a competitive advantage over other products.
Armed with this knowledge you’d think that people would spend more time testing their theme or website layout to determine the optimal way to make money from their website right? Well, I still see some of the worst converting themes around and that’s why I actually paid for a theme to be created specifically for these physical product focused websites I had been building.
Honestly you just need to narrow down to a niche that you want to focus on and then move forward with something. I spent less than a few hundred bucks when I first got started. Now years and years later, I’ll spend tens of thousands of dollars starting or buying something if I want to. But that’s the fun part is that unless you have a big inheritance everyone starts from zero and then tries to grow from there.
I haven’t tried this method, but I’ve heard it does in fact work. I have tested it in theory and you can see that above. Basically, you are tricking the Amazon shopping cart system to give you free shipping even though you don’t match the threshold. See, Amazon gives free shipping on orders of $35 or more. They also now give free shipping on items of 8oz and less. You can read more about these two free shipping initiatives here.
A 2015 front-page article in The New York Times profiled several former Amazon employees who together described a "bruising" workplace culture in which workers with illness or other personal crises were pushed out or unfairly evaluated. Bezos responded by writing a Sunday memo to employees, in which he disputed the Times's account of "shockingly callous management practices" that he said would never be tolerated at the company.