The description you send should include, for example, identification of the websites on which your banner ads are posted, advertising services you are using, screenshots of your Site’s analytics tools that show your Site traffic and its sources, the keywords you are using to drive referrals, any plugins or browser add-ons you use, live links to your Sites, a sequence of links that allows us to duplicate the clicks the majority of your customers make to get to the Amazon Site via your special links, and any other information that would be relevant to confirming the your compliance with the Operating Agreement, which can be found here: https://affiliate-program.amazon.com/gp/associates/agreement.
In order for people to find the products that they list on the platform, sellers use SEO tactics to improve their products’ search ranking. Most sellers use keyword placement, sponsored ads, and targeted sales to boost their search ranking on the site. For shipping, many sellers use Amazon’s FBA program to ship their product. It guarantees 2-day delivery to shoppers, and provides a competitive advantage over other products.
It’s that time of year when there’s no shortage of magazines (including Slate!) and Instagram influencers telling you what to buy. Another source of advice is Amazon itself, which appears to highlight recommendations from its vast ocean of stuff through an “Amazon’s Choice” badge. Your “best”-addled brain might be tempted by products with this badge—after all, who better to know what’s good than the purveyor of goods. Don’t do it!

Hey Courtney, I haven’t had any websites impacted with the update actually. I also don’t really even think about or care about keyword density in my articles either. My recommendation is to remember that Google’s goal is to provide the best search results and if your goal is to make a website that is genuinely better than the website currently ranking in the first position that the rest will follow (particularly if you’re going after an authority website approach)


The work environment here is fast-paced and continually evolving, and every Amazonian is passionate about ownership and delivering results for the company. If you want to work in an environment that will challenge you to relentlessly improve the Amazon experience for our customers, where each day is different from the next, and your learning never truly ends, take a look at Amazon’s many opportunities.
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