Some other large e-commerce sellers use Amazon to sell their products in addition to selling them through their own websites. The sales are processed through Amazon.com and end up at individual sellers for processing and order fulfillment and Amazon leases space for these retailers. Small sellers of used and new goods go to Amazon Marketplace to offer goods at a fixed price.[162] Amazon also employs the use of drop shippers or meta sellers. These are members or entities that advertise goods on Amazon who order these goods direct from other competing websites but usually from other Amazon members. These meta sellers may have millions of products listed, have large transaction numbers and are grouped alongside other less prolific members giving them credibility as just someone who has been in business for a long time. Markup is anywhere from 50% to 100% and sometimes more, these sellers maintain that items are in stock when the opposite is true. As Amazon increases their dominance in the marketplace these drop shippers have become more and more commonplace in recent years.[citation needed]
The domain amazon.com attracted at least 615 million visitors annually by 2008.[131] Amazon attracts over 130 million customers to its US website per month by the start of 2016.[132] The company has also invested heavily on a massive amount of server capacity for its website, especially to handle the excessive traffic during the December Christmas holiday season.[133]
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In the summer of 2014, I came across a few blog posts and podcast episodes focused on the topic of selling private label products through Amazon’s FBA program. I was aware of the possibility to sell private label products, and I was aware that third-party sellers could sell their products on Amazon, but I had never thought about the power that exists when these two are combined.

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I’m now looking to set up a niche site in the next month or so to better leverage the program and your advice. And, of course collectively, this should help on the commission rate. I’ve been at 6.5% and hoping this month I may hit 7%. But, the key issue is that the avg sale is low (no surprise given what I’m promoting) so hopefully, this new site will help with this and diversify my efforts.
It's easy to forget these days, but there was a time when Amazon didn't – and couldn't – promise that an order would arrive by a certain date. Mike helped change that. "We totally overhauled the way we make promises on the website," he says. "We got rid of the 'usually ships in 24 hours' messaging. We developed the capability to make these aggressive delivery estimates and keep them. In many ways, this was what Prime was born of."
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