Amazon announced to debut the Amazon 4-star in New York, Soho neighborhood Spring Street between Crosby and Lafayette on 27 September 2018. The store carries the 4-star and above rated products from around New York.[73] The amazon website searches for the most rated, highly demanded, frequently bought and most wished for products which are then sold in the new amazon store under separate categories. Along with the paper price tags, the online-review cards will also be available for the customers to read before buying the product.[74][75]
It's easy to forget these days, but there was a time when Amazon didn't – and couldn't – promise that an order would arrive by a certain date. Mike helped change that. "We totally overhauled the way we make promises on the website," he says. "We got rid of the 'usually ships in 24 hours' messaging. We developed the capability to make these aggressive delivery estimates and keep them. In many ways, this was what Prime was born of."
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